We incubate creators to build their initial following and influence, and offer education, advice and off-the-shelf stacks to take care of the boring stuff.
We accelerate creators to get to the next level, offering funding, resources and mentorship in a new-age form of talent management.
We build creator capital and legacy, allowing them to explore diverse brand opportunities, new business creation and novel and adjacent projects.
To get started, you just need to submit an application.
We are currently assessing the optimal size to ensure the participant:experience quality is maintained. We expect there to be smaller cohorts the later the stage of creator in their journey.
Yes, we are open to creators from any background, who essentially aim to / currently operate as entrepreneurs and / or under their own brand.
This programme is for early-stage creators looking to build their name and brand. Here you get a trusted set of high quality resources, advice, tools and learnings as part of a subscription offer. Best for those that want to self-manage and grow their initial followings.
This programme is for creators looking to move to the next level. They are identified as KOLs (Key Opinion Leaders), and /or may have graduated from "Craft", and are seeking a management layer to grow their businesses and gain access to other commercial opportunities.
This programme is a sophisticated managed service layer for creators to build additional legacy, reinvent themselves and / or seek out adjacent opportunities to their current brand profile. We operate this programme like a "family office" model used in finance for HNWs.
Aside from an admin fee, the programmes are free, but we take a percentage of your future income if you "graduate" and continue as managed talent. Otherwise we charge a programme fee.
Yes, each creator is properly vetted before being accepted onto our programmes. This is for practical, health and safety reasons, as well as ensuring cultural fit for our programmes.
Our programmes run for differing time periods, where you will be exposed to a mixture of online and in-person masterclasses, tools, resources and connections. You need to dedicate time, be open-minded and willing to learn.
If you no longer want to continue a subscription, education offering or programme, then do get in touch and we will cancel your involvement promptly.
We want our support package to be holistic and comprehensive - covering creator safeguarding, mental health & wellbeing and many others.
Yes. Our intention is to directly support creators in the long-term, with a stipend and / or direct investment.
